Eliud Kipchoge Reactive

Eliud Kipchoge believes that no human is limited. So when the fastest man on earth smashed his own world record in Berlin, we wanted to show that this was a victory for all of mankind. Straight after his historic win, we took over @nikerunning and @nikeberlin instagram accounts and giant billboards all over the city. We also created an installation in Niketown featuring Kips record breaking shoes and gave him a one of a kind tee to wear, which he did, everywhere.