One Day

During the Covid pandemic, we’ve become so used to hearing BBC News reporters delivering bad news. For this brand spot we wanted to change that with messages of hope. Headlines they would one day read.

It made Campaign's Ad of The Day, editors pick on AdAge as well as being featured in The Mirror, The Drum, Best Ads on TV and Adweek. Dead Ringers even did a parody of it.

Shortlisted - British Arrows ‘Made In Lockdown Award’